Power Products - Global Marine & Mobile includes Power Products' marine business, specialty vehicles, mobile, industrial energy and aftermarket product logistics. The brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries and ProMariner. Brunswick Corporation made public the purchase
on 29 June 2018.
Power Products is a privately held company headquartered in Menomonee Falls, Wisconsin. The acquisition does not include Power Products' electrical construction and maintenance business, which is managed by the Gardner Bender, Bergen and King brands, which will continue under the Genstar brand.
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Power Products is a supplier of electrical products, such as battery management or digital conversion systems, for the marine, recreational and specialty vehicle markets. The company's motto, "powering innovation, connecting with customers," aligns with Mercury Marine's vision to enhance its customers' navigation experience and make navigation easy and convenient.
"Power Products adds to Mercury Marine's parts and accessories portfolio a broad offering of products and accessories for the shipyard and aftermarket, including sophisticated electronic solutions," said Chris Drees, global president of marine parts and accessories for Mercury Marine. "Our combined operations enable us to provide our customers with enhanced solutions, while consolidating Mercury Marine's parts and accessories business and positioning Mercury as a leading brand in marine electronics.
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